The B2B marketing world is in the middle of complete disruption. The very same trends that are disrupting publishers, and offering creators the power to own their own media channels on the consumer side, are coming to B2B. And events, business travel, print advertising, and a lot of the pillars of B2B marketing have been shaken to the core in recent years. Brands still looking to outdated channels to grow their business face extreme headwinds. But with change comes opportunities. And a growing number of companies are choosing to embrace the powerful market conditions that exist today, by launching podcasts, leveraging video platforms, empowering their subject matter experts, including their customers in marketing, and taking over their industries with educational and insightful media.
In this webinar, we discuss the current B2B marketing landscape, and whether the best marketing today isn't marketing at all, but in fact educational, and inspirational media content.
We analyze winning strategies and exactly how top brands are capturing lightning in a bottle to engage all of their communities with podcasts, virtual events, online academies, and true owned media channels.
In 30 minutes, you will learn new strategies for engaging your communities, cost-saving techniques for developing new media, and even get a free gift from MarketScale that will have you on your way to decentralized media production right away.
